TC REGISTERED BRAND
Registering your brand with TC:
1. Receive a valid TC brand certificate.
2. Listing in the TC brand register.
3. Brand Identity, Brand Image & Brand Coach.
TC BRAND VALUATION
Brand valuation is the process of determining the economic benefits of a brand. A high value brand subsequently has an increase in sales and precedes a higher pricing power. Brand valuation is a tool for brand strategy in general and pricing strategy in particular. High value brands attract high value markets. As the value of a brand increases, the masses purchasing power decreases.
High value is justified by high growth expectation. Overvalued brands have higher prices and under valued brands reflect lower prices. Brand valuation influences prices. A brand that is trending and more popular is more valued. Valuation adds something more and better to a brand.
Brand valuation and brand awareness is measured through perceived quality, loyal following and brand association. Recognition of a brand as an intangible asset is based on probability of future economic benefits flowing to the brand and ability to be measured reliably. Initial measurement of a brand is at cost, subsequent measurement is revalued.
Tranding basis of brand valuation considers three models of choice when valuing a brand which are income, cost or market approaches. Income approach over values a brand when it has low sales. Cost approach under values a brand when it has high sales. Market approach gives an average value.
Sales value represent 3/5 and cost value represents 2/5. For example if we are given sales of $3 000 (3/5). This means that the cost is determined to be $2 000 (2/5). The Income approach value is $3 000 and it is more than the cost approach value of $2 000. The market approach value becomes an average of $2 500.
TC ART VALUATION
Art Valuation is the process of determining the financial worth of art, based on fair value. Fair market value is the price an artwork will probably sell for. Art value represents probabilities. Factors that increase art value are: originality, rarity, marketability and demand (for the artist’s work or similar artworks).
Original art is considered real. Something real is true. True art has high value. Truth is reality in the artist’s technique and emotions evoked by the art. Art that is true is believed, and believed art is loved. Completed work is praised as appreciated art is appraised. An artist’s name is more valued than the art and as their value increases, their art becomes better. The title has more value than the art. Hand-Made Mixed Media has a higher value.
Generally size is used to determine value. A big canvas is valued more and a small canvas is valued less. Size is a factor that is used to estimate value of art. Art rises in value reacting to differences between actual sales and expectations. When the market is expecting low sales but the actual activity is better than expected, the art price will rise, regardless of sales levels.
Art valuation is similar to brand valuation even as the design is organizing a structure. A brand and art are built and appreciated, making the imagination seen. The weight of value that art has is related to the measure of value of the art. As belief grows, weight of value increases. Art interpretation is able to change perceptions and feelings.
Valuing the artist is valuing the art. The value of art revolves around labels, the collectors and ownership history. Tranding basis of art valuation makes an assumption that the cost of printed art canvas multiplied by 5 to ascertain the resale value.
TC BRAND EVALUATION
Negative brand perception is caused by facing a marketplace problem. The brand that lacks support from a market subsequently has a negative reputation. A negative reputation is correlated to lack of market support. Lack of support is causation of pressure on the brand.
Brand evaluations are a way of ensuring a brand meets and continues meeting statutory obligations and regulatory requirements, to establish legitimacy and build trust with stakeholders. Assessments of regulatory compliance are essential for a brand to be legit and making disclosures to be seen as legitimate. Voluntary registration of your brand with TC further enhances your legitimacy through consulting professional advisers and experts in branding for providing assurance.
TC Brand Evaluation assesses perception of a brand based on several lawful and corporate governance parameters. The brand evaluation identifies, reviews and checks the relationship of a business using an identity to build a brand and customers using a brand to build an identity. Regular TC Brand Evaluations give a positive or neutral review accordingly for your brand to maintain and improve respectively.
TC PERFORMANCE EVALUATION
Dissatisfaction with decisions and results is caused by using a single performance measure. Applying multiple performance measures creates better understanding of objectives and clarity of thoughts. Level of thinking shows quality of decisions.
Multiple performance measures enhance thinking and making better decisions. To improve the thought process with better knowledge and experience, simultaneously improves the decisions made. Success is a result of impact of long-term decisions. Multiple performance cycles are a measure of success in the long-term. The criteria to measure success is longevity.
TC Performance Evaluation assesses objectives of a brand based on several criteria. The objectives are identified, reviewed and measured against expectations that were set and the actual achievements. Achieving expectations determines the measurement of satisfaction.
TC BRAND AUDIT
A brand that is not reliable loses clients. Customer retention comes from reliability. Motivating clients is a method of attracting business and retaining loyal customers. Creativity is a way to inspire and motivate clients, to trust a brand and offer support.
Brand auditing is the process of using rules in assessing a brand’s creative messages, work and activities to measure interpretation, reliability and compliance with laws and standards. Brand audits improve the image and reliability of a brand.
TC Brand Auditing assurance providers provide an independent audit opinion that can be used by stakeholders such as investors, regulators and management to make informed decisions about the brand that is audited. TC Brand Audits help to maintain and improve the quality and reliability of a brand. TC Brand Auditors prepare documentation of brand audit findings, opinions and recommendations in the audit report.
TC DATA PROTECTION AUDIT
As a Data Controller, our professional advice, Data Protection Oversight and the rule of thumb for Data Controllers is on-going preparedness for compliance inspections and assessments that are conducted by the Data Protection Authority; to monitor compliance with data protection laws, regulations and standards.
A data protection audit is to conduct internal inspections and assessments to monitor and improve compliance with data protection requirements. The audit includes a review of Data Protection policies, procedures, records of processing activities, security measures, risk mitigation controls and responses to data subject rights requests, utilizing standardized checklists.
TC Data Protection Auditors are privacy experts with expertise in data protection laws and privacy risk management, performing regular assessments for Data Controllers, identifying new risks, emerging requirements and recommending corrective measures to mitigate risks and enhance compliance. TC Data Protection Auditors prepare documentation of brand audit findings, opinions and recommendations in the audit report.
TC BRANDING - You name it, we place it. #BrandingKings $DARE
Tranding - Art of Printing
Can ideas be monetized?
Tranding - History of Art
